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The following 10 points explain the need for establishing a
professional Internet presence.
1) Enhance brand awareness
Because of its multimedia capability, the Web can help you
increase brand awareness through richer, more engaging brand
identity. Web Design
2)
Enhance product awareness
Increase the
awareness of your product to a specific target audience. Web
Site Design
3) Boost lead generation
Take advantage of the interactive nature of the Web to capture
leads. Speed lead response. Because you get leads immediately,
you can respond faster, while the customer is still "hot." Web
Presence
4) Reach new customers
Because of its worldwide reach, the Web helps you reach
customers who may not be available through other media. Web Site
Design
5) Add
a new sales channel
Add online sales
that are incremental to those of your traditional off-line
channels such as retail and direct mail. Web Site Design
6) Increase sales through existing
channels
In addition to
providing a new sales channel, the Web can also boost sales
through your existing channels by increasing product and brand
awareness. Improved customer service and support. The Web
presents opportunities to increase revenue indirectly through
enhanced customer service and support. Web Site
7) Reduce support costs
It is often cheaper,
easier, and more effective to support customers over the
Internet than through more traditional methods such as telephone
support. In addition, corporations can support employees and
business partners over their corporate intranets, keeping them
informed and soliciting their feedback. Web Site Re-design
8)
Reduce sales costs
Sales over the
Internet typically require less overhead and less sales support
than traditional sales channels. A Web site can reduce
dependence on more expensive sales channels, including retail.
Web Site Creators
9)
Reduce inventory costs
A Web site can help you reduce inventory costs by shortening
sales cycles. In addition, the Web can help you reduce inventory
costs by shortening supply cycles from your vendors. Web Site
Design
10) Reduce materials costs
Save paper production, printing, and distribution costs by
disseminating information electronically over the Internet or
intranet. For example, you can publish annual reports,
distribute marketing materials, and present customer support
tips on your Internet Web site. An intranet Web site can lower
the cost of delivering internal manuals and forms. Professional
Website Design
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